MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT)
MEDIANTARA (Media, Innovation, and Applied Research): Indonesian Journal of Creative Business and Technology (IJCBT) is the first journal developed within the Multimedia Nusantara Polytechnic, an academic journal in creative and technology-based business. This journal aims to stimulate scientific thoughts from professionals and scholars from all over the world regarding research issues in the fields of business, management, and tourism that support technology-based creativity. MEDIANTARA: IJCBT accepts manuscripts from all areas of management, business, and creative business research, as well as applied and theoretical research. Both areas of published business research must provide a clear connection by demonstrating the essential and compelling urgency of the relationship between business and the use of technology. MEDIANTARA: IJCBT is published twice a year: January and July
Implementation of the Analytical Hierarchy Process (AHP) Method in Selecting the Best Students in the E-Commerce Logistics Study Program at Multimedia Nusantara Polytechnic
The selection of the best students in higher education requires an objective and measurable assessment system because it involves many criteria. This study aims to design a Decision Support System (DSS) using the Analytical Hierarchy Process (AHP) method for selecting the best students in the E-Commerce Logistics Study Program, Multimedia Nusantara Polytechnic. Data were obtained through interviews, paired comparison questionnaires, and institutional documents. The AHP method was implemented through hierarchical construction, paired comparisons, normalization, and consistency tests. The results showed that the Inspirer criterion had the highest weighting of 57.96%, followed by Improver 30.99%, and Pioneer 11.05%. All matrices had a Consistency Ratio (CR) value below 0.1, thus being declared consistent. Based on the final calculation results, Student V obtained the highest score of 1.06 and was recommended as the best student. The developed system is able to produce objective and transparent recommendations in the best student selection process.
Copyright (c) 2026 MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) https://creativecommons.org/licenses/by-nc-sa/4.0
Implementing an Open-Source ERP for Small Retail Businesses: A Case Study of Inventory Management Optimization at Rendy Audio
This study focuses on integrating an inventory management system for Rendy Audio, a small retail company with only four employees that installs and customizes vehicle audio systems, using the open-source ERP Odoo. The purpose of a centralized digital system that connects inventory operations with real-time procurement and sales data is to improve order processing, inventory management, and stock visibility. Rendy Audio intends to use Odoo's Inventory module to automate manual processes, reduce stock discrepancies, and gain real-time visibility into stock levels, order statuses, and inventory locations. This study follows a four-phase methodology that includes preparation and planning, data collection and analysis, system design and prototype, and deployment including user training. The results suggest that utilizing Odoo improves customer service, reduces order processing time, and improves inventory tracking accuracy. These findings support Odoo ERP's efficacy as a scalable and reasonably priced inventory management solution tailored to the needs of small merchants.
Value Chain Analysis Models for Implementation of Odoo Inventory Using Accelerated SAP (ASAP)
The automotive service industry faces escalating challenges in inventory management, necessitating digital transformation strategies that can overcome traditional operational limitations. This research explores the implementation of the Odoo Enterprise Resource Planning (ERP) system at Tama Jaya Motor, utilizing the Accelerated SAP methodology to address critical inventory management challenges such as inaccurate stock recording, inefficient goods movement tracking, and delayed procurement processes. However, this study identifies that the main issues in inventory management can hinder operational efficiency and business competitiveness. Here we propose a systematic approach using Porter's value chain analysis to map and optimize business functions across primary and supporting activities, focusing on integrating Sales, Inventory, Operations, Finance, and Customer Service modules. The implementation results demonstrate significant operational improvements, including increased stock recording accuracy, reduced procurement decision-making time, and improved service time efficiency. These findings contribute to the knowledge of the transformative potential of integrated information systems in automotive service businesses, offering a robust framework for digital transformation that enhances operational efficiency, reduces costs, and improves overall business competitiveness. In a broader context, this research not only addresses immediate technological needs but also provides insights into strategic digital integration, highlighting the critical role of advanced ERP systems in modern business management. Ultimately, this study presents a practical approach to navigating the complexities of technological innovation in service-oriented industries, demonstrating how systematic implementation can drive meaningful operational improvements.
Analysis of Internal Capabilities in the Event Pitching Process: A Case Study of DAMN! Inc
The Meetings, Incentives, Conventions, and Exhibitions (MICE) industry in Indonesia is growing rapidly, driving the proliferation of Event Organizer (EO) companies, yet an EO's success in securing projects depends heavily on the internal capabilities that support a competitive pitching process. This study analyzes the internal capabilities of DAMN! Inc and their contribution to each stage of the pitching process, while also evaluating their strategic value as a source of competitive advantage. A descriptive qualitative approach with a single case study method was employed. Data were collected through triangulation of semi-structured interviews with six cross-divisional informants, field observation during actual pitching conditions, and documentation including pitching invitations, client briefs, and proposals. Internal capabilities were analyzed using the McKinsey 7S Framework and evaluated using VRIN criteria from a Resource-Based View (RBV) perspective. Findings reveal that three elements, Staff, Skills, and Shared Values, consistently satisfy all VRIN criteria and form the core of the company's sustainable competitive advantage, while Structure and Systems remain generic and informal, making them operational vulnerabilities. DAMN! Inc's competitive advantage stems from a capability configuration that is complementary and causally ambiguous to outsiders, making it difficult for competitors to replicate as a whole. This study recommends standardizing the cross-divisional brief handover process and formalizing the pitching workflow SOP as steps toward sustained strengthening of the company's competitive position.
Selection of the Best Lecturer at Multimedia Nusantara Polytechnic Using the Analytical Hierarchy Process (AHP) Method
The selection of the best lecturer is a form of institutional appreciation for the lecturer's contribution in carrying out the Tri Dharma of Higher Education. At Multimedia Nusantara Polytechnic (MNP), this process is still done manually so it tends to be subjective and inefficient. This study aims to determine the best lecturer using the Analytical Hierarchy Process (AHP) method based on five criteria: Research (C1), PKM (C2), EDOM/Learning (C3), Publication (C4), and IPR (C5). Data were obtained through interviews and documentation from the MNP Research and Collaboration section. The calculation results show that the Publication criterion has the highest priority weight of 0.3953 (39.53%), followed by EDOM 0.2395 (23.95%), Research 0.1730 (17.30%), PKM 0.1194 (11.94%), and IPR 0.0728 (7.28%). Of the 19 lecturers evaluated, lecturer H was ranked first with a final score of 0.1511, followed by lecturer I with a score of 0.0996 and lecturer L with a score of 0.0819. The application of the AHP method has been proven to produce a more systematic and objective ranking compared to manual assessment.
Comparative Analysis of Packaging Supplier Performance Using AHP-SAW and AHP-WP Approaches
This study aims to evaluate the performance of packaging suppliers used by Nasi Tempong Nyonya as a crucial component of operational effectiveness in the fast-food industry. Packaging suppliers play a strategic role in supporting daily operations, as packaging quality directly affects food safety, product presentation, brand image, and overall customer satisfaction. Therefore, systematic supplier evaluation is required to ensure consistent material quality, price stability, timely delivery, and reliability of supply in meeting operational demands. Preliminary observations reveal several challenges in the procurement of packaging materials, including frequent price fluctuations, inconsistent material quality, limited use of environmentally friendly packaging, and suboptimal supplier responsiveness to sudden changes in demand volume. These issues have the potential to disrupt operational workflows and reduce service consistency. To address these concerns, this research adopts an evaluative approach by analyzing key supplier performance indicators, direct operational observations, and assessments aligned with the company’s operational needs and standards. The findings indicate that the current packaging supplier has not fully met Nasi Tempong Nyonya’s operational expectations, particularly in terms of material quality consistency and delivery timeliness. These shortcomings highlight the importance of implementing a more structured and objective supplier evaluation system. Such a system can serve as a strategic basis for performance improvement initiatives, strengthening long-term supplier relationships, or considering alternative suppliers. Ultimately, this study is expected to provide practical insights to enhance operational efficiency and maintain consistent service quality for customers.
Evaluation of Wood Supplier Selection Using the Weighted Product and TOPSIS Methods at CV Bela Sejahtera
Selecting the right wood Supplier is a critical factor in ensuring smooth production processes and maintaining the quality of raw materials used by a company. Mistakes in Supplier selection can lead to production delays, increased costs, and a decline in final product quality. Therefore, this study aims to determine the best wood Supplier using a Multi-Criteria Decision Making (MCDM) approach. This research employs a descriptive quantitative approach involving four alternative Suppliers and seven evaluation criteria: wood price, wood quality, delivery punctuality, Supplier distance, supply capacity, payment system, and Supplier reputation. Data were collected through structured interviews with company decision makers and a review of relevant internal documents. The analytical methods used are Weighted Product (WP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to rank Suppliers based on the established criteria. The results indicate a difference in Supplier rankings between the two methods due to differing calculation approaches and evaluation concepts. The WP method emphasizes the consistency of Supplier performance across all criteria, while the TOPSIS method assesses the proximity of an alternative to the ideal solution. Based on the analysis, the Weighted Product method is considered more appropriate and is recommended for determining the best wood Supplier for the company.
Quality Evaluation as Strategic Early Warning System for Decision-Making in Vocational Polytechnic
Quality evaluation is a crucial instrument for ensuring that vocational higher education institutions achieve their strategic objectives effectively. This study examines how evaluation data are utilized to support strategic decision-making in a vocational higher education institution. The evaluation process integrates data from multiple sources, including stakeholder satisfaction surveys, monthly monitoring and evaluation reports, and internal quality audits. A mixed methods approach was employed by combining document analysis, survey data, and focused interviews with key institutional stakeholders over a one-year period. The findings indicate that quality evaluation functions not only as a tool for identifying institutional strengths and weaknesses, but also as an early warning system for strategic risks. The evaluation results reveal the need to strengthen academic governance through the implementation of structured student admission procedures, an integrated academic calendar, and updated selection instruments. In addition, the optimization of digital services and institutional websites is essential to support a safe and inclusive campus environment. From an academic perspective, strategic priorities include curriculum alignment with industry needs, the enhancement of certified practitioner lecturer selection, and strengthened monitoring of internships, project-based learning, and research downstreaming. Furthermore, the library and research management units are encouraged to improve organizational structures, service systems, and research roadmaps aligned with the Sustainable Development Goals and artificial intelligence development. This study demonstrates that data-driven strategic decision-making based on quality evaluation can enhance institutional competitiveness and sustainability in vocational higher education. The findings contribute to the development of an evaluation-based strategic management model and provide practical insights for institutions seeking to strengthen continuous quality improvement.
Analysis of Student Awareness in Minimizing Environmental Impacts Due to Waste: A Case Study of the 2025 FestVent
Environmental degradation resulting from the special event and MICE (Meetings, Incentives, Conventions, and Exhibitions) sectors necessitates minimization through the awareness and tangible contributions of all involved parties. The primary objective of this study is to analyze the level of awareness among 2023 batch student committee members of Multimedia Nusantara Polytechnic (MNP) regarding environmentally friendly practices, specifically in minimizing the environmental impact of waste generated during the 2025 FestVent event. This research employs a qualitative descriptive and observational methodology, collecting data through in-depth interviews complemented by direct observation conducted from September 18 to 20, 2025. A total of 19 informants were utilized, comprising committee coordinators, volunteers, and event attendees. The interview findings will be analyzed to identify student perspectives concerning eco-friendly practices implemented during the 2025 FestVent. The results of this study will serve as key indicators of the organizing students' awareness and contribution towards realizing sustainable event management.
Utilization of Technology in Event Management: A Study of Student Perceptions Using the Technology Acceptance Model (TAM)
This study aims to analyze the perception of students at Multimedia Nusantara Polytechnic (MNP) regarding the use of technology in Event Management programs using the Technology Acceptance Model (TAM). The study focuses on Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE), Self-Efficacy (SE), Personal Innovativeness in IT (PII), and Behavioral Intention to Use (BII) to evaluate students’ readiness for digital transformation and technological proficiency. Data were collected through an online questionnaire from 78 Event Management students with relevant experience in technology usage. The analysis was conducted using descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that students hold highly positive perceptions of the usefulness, ease of use, and enjoyment of technology, along with high confidence in their ability to operate it. Personal Innovativeness in IT significantly affects Self-Efficacy but does not directly influence PU, PEOU, or BII. PU and PE were found to be the dominant factors driving students’ intention to use technology in learning and professional practice. These findings highlight that MNP’s vocational education approach effectively prepares students to become adaptive human resources, capable of embracing digital transformation and optimizing technology utilization in professional and daily life contexts. This study provides implications for developing other vocational education programs to enhance workforce readiness in the digital era.
The Influence of Food Quality, Price, and Menu Variety on Consumer Repurchase Decisions at Restaurants
The decline in guest visits to Tjokro Restaurant, Grand Tjokro Hotel Yogyakarta, has become a critical concern amid the competitive hospitality industry. This study aims to analyze the influence of food quality, pricing, and menu variety on guests’ repeat purchase decisions, with satisfaction as a mediating variable. The research employed a quantitative approach, using ques tionnaires distributed to restaurant guests. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between variables. The findings reveal that food quality, price, and menu variety significantly affect guest satisfaction. Furthermore, guest satisfaction plays a key mediating role in enhancing repeat purchase intention. These results indicate that improving food quality, applying appropriate pricing strategies, and innovating menu variations can directly and indirectly increase customer loyalty. The practical implication of this study is to encourage restaurant management to prioritize these elements in order to promote sustainable guest satisfaction and loyalty. This research also highlights that negative customer reviews can be transformed into strategic opportunities for improving service quality.
Kata kunci: Kualitas makanan, harga, variasi menu, kepuasan tamu, pembelian ulang, loyalitas pelanggan, restoran hotel, pariwisata, Tjokro Restoran, SEM.
Copyright (c) 2025 MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) https://creativecommons.org/licenses/by-nc-sa/4.0
How Can Online Sales Promotion and Web Atmospherics Affect Young Consumers’ Online Impulse Buying?
Advanced technology enables trade transactions through internet-linked computers and smartphones. Consequently, consumers increasingly opt for online purchases due to their practicality. Impulse buying is expected to occur when consumers search for product information online. However, not all consumers make impulse purchases easily, despite an attractive marketplace atmosphere and sales promotions. This study examines and analyzes the effects of web atmospherics and online promotions on impulse online purchasing decisions in the Shopee marketplace. Data collection was conducted using purposive sampling, focusing on young respondents who had made unplanned purchases on Shopee. The sample consisted of 198 respondents from a private university who had engaged in impulsive buying on Shopee. Multiple regression analysis (cross-sectional) was employed as the data analysis tool. The study results indicate that online sales promotions and web atmospherics exert a significant direct influence on impulse online purchasing among young consumers. Among these factors, web atmospherics have a stronger effect, as they enhance the ease of navigating the marketplace platform.
Analysis of Multi-stakeholder Interactions in Determinants of Successful Sustainability Management: A Perspective of North Musi Rawas Geopark
North Musi Rawas Regency has great potential for sustainable Geopark tourism development. This study analyzes the factors that affect the sustainability of tourism in the North Lake Rayo Musi Rawas Geopark, focusing on the interaction between community involvement, destination components, learning and awareness, and stakeholder collaboration. This study uses a quantitative method with the Partial Least Squares Structural Equation Modeling (PLS-SEM) model to analyze data collected from respondents involved in Lake Rayo Geopark tourism. The results of the study show that community involvement in the destination component, learning and awareness, as well as stakeholder collaboration have a positive and significant influence on the sustainability of Geopark tourism. This research highlights the importance of building strong collaboration between various parties, including communities, local governments, business actors, and community institutions, to achieve responsible, sustainable, and economic, social, and environmental tourism development. In addition, this study also emphasizes the importance of improving the quality of destinations and public awareness of the important value of Geoparks. Improving the quality of destinations can be done through the development of infrastructure and attractive tourist attractions. Meanwhile, increasing public awareness can be done through education, socialization, and promotion about Geoparks and their benefits. This study makes an important contribution to the development of sustainable Geopark tourism in North Musi Rawas Regency. The results of this study can be a guide for stakeholders in formulating effective and sustainable Geopark tourism development policies and strategies.
Inventory Management Using the EOQ and MAPE Methods at CV. Miss Nomi Kreasi Indonesia
Inventory has a strategic role as an essential asset for the company, especially in managing stock and controlling operational costs. Proper inventory management is key in balancing stock availability and the company's operational needs. CV. Miss Nomi Kreasi Indonesia faces challenges in aligning production planning with sales levels and market demand, which often results in excess or shortage of stock. This condition has a direct impact on increasing raw material and storage costs. This research focuses on applying forecasting methods to predict stock and production needs more accurately, using an approach of Exponential Smoothing to project inventory needs and Mean Absolute Percentage Error (MAPE) to measure the level of prediction accuracy. In addition, the method of Economic Order Quantity (EOQ) is used to determine the most efficient ordering quantity of raw materials. The research results show that the method of Exponential Single Smoothing with an alpha value of 0.2 has an accuracy rate of 41.03%, while the implementation of EOQ succeeded in reducing total annual costs from IDR 3,315,537,185.50 to IDR 1,866,260,675.68. This research proves that using appropriate forecasting and inventory management methods increases the company's operational efficiency and can provide practical solutions to overcoming the problems of suboptimal costs and stock. Using this approach, this research can provide an effective solution to increase company operational efficiency and reduce costs related to inventory management.
Copyright (c) 2025 MEDIANTARA: International Journal of Creative Business and Technology (IJCBT) https://creativecommons.org/licenses/by-nc-sa/4.0/
Implementation of the Enterprise Resource Planning System to Optimize Recording Transaction Using Odoo at Ani Mart.
Ani Mart is a traditional basic food stall in South Jakarta, facing significant challenges in operational management, such as inefficient transaction recording, difficulty monitoring stock, and a lack of financial transparency. This problem causes operational inefficiencies in stock management and financial transparency. This research aims to improve operational efficiency and financial transparency through a POS (Point of Sale) system based on Odoo, which is designed to record all sales activities during store operations, making it easier to prepare financial reports and daily bookkeeping more efficiently. The methodology includes identifying business processes and problems, manufacturing value chain model Porter, business process planning, system implementation, and system testing. Business process identification obtains detailed data on sales business processes and operational issues while manufacturing value chain model porter supports the operational development of Ani Mart. Business process planning produces structured workflows through swimlane diagrams and use cases for integrated solutions. The ERP system implementation stage is Odoo-based integrated, with automation supports and operational accuracy. The final stage is testing to validate system function through black-box testing, ensuring system reliability and mitigating implementation risks. The research results show that the implementation of the Odoo POS system increases efficiency in recording transactions, speeds up inventory management, and produces financial reports that are accurate and accessible online. Real-time. This research emphasizes the importance of digitalization as a strategic solution for MSMEs in facing modern business competition, especially in the traditional retail sector.
Optimization of Enterprise Resource Planning Systems Using Inventory Modules in SME Case Study at JAPFA Best Serpong
The food and beverage industry in Indonesia is experiencing significant growth, and Japfa Best Serpong as part of Japfa Comfeed Indonesia Tbk. faces operational challenges related to product quality management, particularly in inventory management and product delivery. This research aims to analyze and optimize the implementation of ERP system, especially Odoo inventory module, to improve the efficiency of inventory management and reduce stock recording errors. The research methodology was conducted through interviews with the Administrator of Japfa Best Serpong, analysis using Porter's Value Chain Model, and design and testing of an Odoo-based ERP system. The results show that the implementation of the Odoo inventory module can increase the accuracy of stock records, improve product quality control, and reduce losses due to customer complaints and refunds. The system also enables better integration with logistics partners and flexibility in feature customization, which supports continuous innovation for the company. In conclusion, implementing Odoo as an ERP solution can increase Japfa Best Serpong's competitiveness in an increasingly competitive industry by improving operational efficiency and customer service quality.
The Implementation of an Open-Source Inventory System Using Odoo at Optik Family
The continuous advancement of technology requires every business sector to constantly adapt. One of the most widely used technologies in the business sector is Enterprise Resource Planning (ERP) software, which integrates all core business processes. ERP software comes in various forms, each with its own strengths and unique features. For this study, we selected Odoo ERP as the solution platform to address the challenges faced by Micro, Small, and Medium Enterprises (MSMEs). Odoo ERP was chosen because it is considered more user friendly and accessible for various types of businesses, including MSMEs. This research aims to implement the Odoo ERP system for the MSME Optik Family , which has been experiencing issues with inventory recording that often results in inaccuracies and disrupt several business processes. The study begins by designing Porter’s Value Chain Model to identify the potential application of Odoo ERP modules in the company’s primary activities. The developed system is then tested using the Black Box Testing method to assess the functionality of each module. The designed Odoo ERP system includes modules for product ordering, inventory storage, and invoicing. These three modules enable realtime inventory monitoring and provide accurate historical data. Testing results confirm that the implemented modules function properly and significantly accelerate the previously manual inventory recording processes. The improved speed and accuracy in stock data recording contribute to faster, more efficient, and more precise operational activities for the optical business.
Implementation of the Odoo Website Module in an Enterprise Resource Planning (ERP) System
This study focuses on the implementation of the Website module in the Odoo Enterprise Resource Planning (ERP) system to support the marketing strategy of the Micro, Small, and Medium Enterprise (MSME) Bakso Krucil Tukuwo. The objective of this research is to develop a technology-based solution capable of enhancing marketing efficiency while effectively managing product information. Using the Rapid Application Development (RAD) methodology, the system development process is carried out rapidly, in a structured manner, and oriented toward user needs. The research stages include user requirement identification, system planning, user interface design, module development, as well as implementation and evaluation. The results of the study indicate that the Website module in Odoo provides various features that support integrated content management, product cataloging, and customer interaction. These features facilitate MSMEs in presenting product information professionally, expanding market reach through digital media, and increasing customer engagement. The developed system not only helps MSMEs market their products more broadly but also reduces operational barriers, such as time-consuming manual information management. Marketing digitalization through this module has proven to enhance efficiency and competitiveness of MSMEs in the era of information technology. This study offers a practical solution for MSMEs to utilize Enterprise Resource Planning (ERP) technology as a tool for digital transformation. The designed website platform enables more modern, organized, and measurable business management. As a result, the system not only supports effective marketing but also opens opportunities for innovation and sustainable growth in the MSME sector.
Design and Implementation of Business Intelligence Dashboard on Clinical Inventory System
Medicine supplies are the main thing for various health care services. Analysis of needs for managing medicine supplies in several healthcare service institutions, especially clinics, is still carried out manually. Management of medicine supplies is closely related to the continuity of health services in clinics, where errors in medicine supply management will result in incidents in some clinics of having a shortage of medicine supplies when needed or even excessive medicine supplies, resulting in the medicine expiring before it is sold. To overcome errors in managing medicine supplies, clinics need a system to assist in managing supplies and analyzing medicine needs, thereby minimizing the number of mistakes in purchasing medicines or losses due to medicines not being used until they expire. Business Intelligence Companies often use it to conduct business analysis to help companies make the right decisions according to existing data. Business Intelligence It is also widely used by health care service providers. This research aims to design and implement a Business Intelligence Dashboard system for clinic inventory systems, starting from planning the Data Warehouse, processing Extract Transform Load from the transaction database to the Data Warehouse database, and developing the Business Intelligence Dashboard. The Business Intelligence Dashboard system helps clinic managers procure medicines more accurately, minimizing the occurrence of shortages or excesses of medicine supplies. The research was conducted at the leading XYZ clinic in Jakarta, with several patient visits per month of around 4,000 patients. The results of this research are in the form of a system Business Intelligence Dashboard, which can display information according to the needs of clinic managers and can help manage medicine supplies at the XYZ clinic, including by displaying medicine stock information Fast Moving blanks and the stock distribution pattern of a medicine.
Application of The Luther Sutopo Method in Making Augmented Reality Temple Muara Takus Based on Android
Tourism in Indonesia is experiencing rapid growth thanks to various unique local destinations. In Riau Province, Kampar Regency boasts significant tourism potential, including Candi Muara Takus, a historical Mahayana Buddhist site. Unfortunately, limited promotion has led to the site's lack of widespread recognition. This study aims to develop an Android-based Augmented Reality (AR) application that presents Candi Muara Takus interactively, using the Luther-Sutopo method, which includes the stages of concept, design, material collection, production, Testing, and distribution, with Unity, Vuforia, and Blender employed for asset creation. Testing results indicate that the AR application successfully installed and operated on three Android Devices-Tecno Pova 5, Oppo A18, and Poco M3 Pro 5G with a 100% success rate on each Device. Feasibility Testing using Black Box Testing confirmed that all application features functioned as expected, including navigation and exit functions. Additionally, marker Testing showed that the system could read markers effectively if at least 50% of the marker image was visible, while markers were unreadable at 25% visibility. The AR application aims to enrich the experience of exploring Candi Muara Takus, present information interactively, and support broader tourism promotion. It is also expected to enhance public understanding and appreciation of the site's history, potentially attracting more tourists and supporting local economic growth through the tourism sector.